AAPL — Apple Inc. $338.19

HARDWARE · Generated 2026-07-29 21:13

Price graph

Price vs Rates, Inflation & Volume (long-term)

Dotted = market-implied expectation (next ~12 mo), not a prediction.

Quality Scorecard Transitional

A88/100
Pricing power (gross margin) 48% Gross margin 48% — wide margins, likely pricing power
Return on equity 141% ROE 141% — high returns on capital
Leverage (net debt / EBITDA) 0.1x Net debt / EBITDA 0.1x — low leverage
Interest coverage 34x EBIT covers interest 34x — comfortably covered
🟡 Earnings consistency (revenue) 1/3 down 1 revenue-down year(s) in 3 — one down year
Earnings growth (net income YoY) +19% Net income +19% YoY — earnings growing
Cash conversion (CFO/NI) 100% Operating cash ÷ net income 100% — earnings convert to cash
🟡 Operating margin trend flat Operating margin flat
🟡 Revenue growth 17% Revenue +17% — moderate growth
Growth trajectory accelerating YoY +6% vs -0% prior 2-yr avg — accelerating
Free cash flow margin 24% FCF margin 24% — strong cash generation
Returns capital to shareholders yes dividend ~32.0%; shares -2.2%/yr

Transitional-stage checklist (proxy metrics from yfinance). 12 of 12 criteria scored. Not financial advice.

Buy-Now Score

75/100
Quality ×40%88
Trajectory ×30%88
Valuation ×30%44

Comparative rank: 40% Quality + 30% Trajectory + 30% Valuation — higher = better buy now. Not financial advice.

Valuation

$86.13$372.01
Price $338.19DCF $95.70 (-72%)Analyst $319.72 (-5%)MarketGist fair $274.91 (-19%)

DCF: 4% start growth → 2.5%, 10.0% discount (band $74.49–$128.20). Analyst: 43 analysts. MarketGist fair = 80% analyst + 20% DCF. Not financial advice.

Key Trends (6-yr)

GAAP EPS
▲ +22.7% YoY
Sales
▲ +6.4% YoY
Shares Outstanding
▼ -2.6% YoY

Company Overview

Basic Information

Company Name: Apple Inc.
Symbol: AAPL
Exchange: NMS
Sector: Technology
Industry: Consumer Electronics

Company Details

Country: United States
City: Cupertino
Employees: 166,000
Market Cap: $4.97T

Business Description

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Key Metrics

Price & Valuation

Current Price
$338.19
Market Cap
$4.97T
P/E Ratio
40.94
Forward P/E
35.02
PEG Ratio
2.71
Price to Book
46.58

Profitability

Profit Margin: 27.15%
Operating Margin: 32.27%
Gross Margin: 47.86%
Return on Equity (ROE): 141.47%
Return on Assets (ROA): 26.23%
Revenue Growth: 16.60%

Financial Health

Current Ratio: 1.07
Quick Ratio: 0.91
Debt to Equity: 79.55
Total Debt: $84.71B
Total Cash: $68.51B
Beta: 1.10

Trading & Analyst Info

52-Week Range

52-Week High: $344.57
52-Week Low: $201.50
50-Day Average: $307.83
200-Day Average: $276.79

Analyst Recommendations

Recommendation: BUY
Target Mean Price: $319.72
Target High: $400.00
Target Low: $215.00

Quarterly Verdict

🟢 100/100

Worth buying

Quality grade A; 7 improving / 0 weakening metrics YoY.

➕ Pricing power (gross margin): Gross margin 48% — wide margins, likely pricing power
➕ Return on equity: ROE 141% — high returns on capital
➕ Leverage (net debt / EBITDA): Net debt / EBITDA 0.1x — low leverage
➕ Interest coverage: EBIT covers interest 34x — comfortably covered
➕ Earnings growth (net income YoY): Net income +19% YoY — earnings growing
➕ Cash conversion (CFO/NI): Operating cash ÷ net income 100% — earnings convert to cash
➕ Growth trajectory: YoY +6% vs -0% prior 2-yr avg — accelerating
➕ Free cash flow margin: FCF margin 24% — strong cash generation
➕ Returns capital to shareholders: dividend ~32.0%; shares -2.2%/yr
➕ Revenue +16.6% YoY
➕ Net income +19.4% YoY
➕ Operating margin +1.2 pts YoY
➕ Free cash flow +28.0% YoY
➕ Cash +61.8% YoY
➕ Debt -13.7% YoY
➕ Shares outstanding -1.8% YoY

Heuristic from the Quality Scorecard + quarter-over-quarter trends. Not financial advice.

Financial Statements

Income Statement (Annual)

Item2025-09-302024-09-302023-09-302022-09-302021-09-30
Tax Effect Of Unusual Items$0.00$0.00$0.00$0.00N/A
Tax Rate For Calcs$0.16$0.24$0.15$0.16N/A
Normalized EBITDA$144.75B$134.66B$125.82B$130.54BN/A
Net Income From Continuing Operation Net Minority Interest$112.01B$93.74B$97.00B$99.80BN/A
Reconciled Depreciation$11.70B$11.45B$11.52B$11.10BN/A
Reconciled Cost Of Revenue$220.96B$210.35B$214.14B$223.55BN/A
EBITDA$144.75B$134.66B$125.82B$130.54BN/A
EBIT$133.05B$123.22B$114.30B$119.44BN/A
Net Interest IncomeN/AN/A$-183.00M$-106.00M$198.00M
Interest ExpenseN/AN/A$3.93B$2.93B$2.65B
Interest IncomeN/AN/A$3.75B$2.83B$2.84B
Normalized Income$112.01B$93.74B$97.00B$99.80BN/A
Net Income From Continuing And Discontinued Operation$112.01B$93.74B$97.00B$99.80BN/A
Total Expenses$283.11B$267.82B$268.98B$274.89BN/A
Total Operating Income As Reported$133.05B$123.22B$114.30B$119.44BN/A

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Balance Sheet (Annual)

Item2025-09-302024-09-302023-09-302022-09-302021-09-30
Treasury Shares NumberN/AN/A$0.00N/AN/A
Ordinary Shares Number$14.77B$15.12B$15.55B$15.94BN/A
Share Issued$14.77B$15.12B$15.55B$15.94BN/A
Net Debt$62.72B$76.69B$81.12B$96.42BN/A
Total Debt$98.66B$106.63B$111.09B$132.48BN/A
Tangible Book Value$73.73B$56.95B$62.15B$50.67BN/A
Invested Capital$172.39B$163.58B$173.23B$170.74BN/A
Working Capital$-17.67B$-23.41B$-1.74B$-18.58BN/A
Net Tangible Assets$73.73B$56.95B$62.15B$50.67BN/A
Capital Lease ObligationsN/AN/A$12.84B$12.41B$11.80B
Common Stock Equity$73.73B$56.95B$62.15B$50.67BN/A
Total Capitalization$152.06B$142.70B$157.43B$149.63BN/A
Total Equity Gross Minority Interest$73.73B$56.95B$62.15B$50.67BN/A
Stockholders Equity$73.73B$56.95B$62.15B$50.67BN/A
Gains Losses Not Affecting Retained Earnings$-5.57B$-7.17B$-11.45B$-11.11BN/A

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Cash Flow Statement (Annual)

Item2025-09-302024-09-302023-09-302022-09-302021-09-30
Free Cash Flow$98.77B$108.81B$99.58B$111.44BN/A
Repurchase Of Capital Stock$-90.71B$-94.95B$-77.55B$-89.40BN/A
Repayment Of Debt$-10.93B$-9.96B$-11.15B$-9.54BN/A
Issuance Of Debt$4.48B$0.00$5.23B$5.46BN/A
Issuance Of Capital StockN/AN/AN/AN/A$1.10B
Capital Expenditure$-12.71B$-9.45B$-10.96B$-10.71BN/A
Interest Paid Supplemental DataN/AN/A$3.80B$2.87B$2.69B
Income Tax Paid Supplemental Data$43.37B$26.10B$18.68B$19.57BN/A
End Cash Position$35.93B$29.94B$30.74B$24.98BN/A
Beginning Cash Position$29.94B$30.74B$24.98B$35.93BN/A
Changes In Cash$5.99B$-794.00M$5.76B$-10.95BN/A
Financing Cash Flow$-120.69B$-121.98B$-108.49B$-110.75BN/A
Cash Flow From Continuing Financing Activities$-120.69B$-121.98B$-108.49B$-110.75BN/A
Net Other Financing Charges$-6.07B$-5.80B$-6.01B$-6.38BN/A
Cash Dividends Paid$-15.42B$-15.23B$-15.03B$-14.84BN/A

Showing 15 of 53 rows

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